We’re glad you’re here.

We’re Dr. Rebecca Bialas and Dr. Joanna Hooten, two board-certified dermatologists on a mission to make taking great care of your skin easy, enjoyable, and rewarding.

After treating patients in other office and hospital settings, we knew we needed to create a different kind of dermatology experience. We founded Clara Dermatology in 2020 to serve all ages and all sorts of skin health needs in one welcoming place, from elective cosmetic procedures and products to essential prevention and interventions.

As our patient we want you to:

Look forward to your visits.

We designed every detail of our reception lounge to “put the treat in treatment.” (No old Golf Digest magazines, bad lighting, or uncomfy chairs allowed).

Feel respected, cared for, and seen in every interaction.

We treat all patients with compassion and respect, value genuine connections, and respect each person’s unique life story, situation, and skincare needs.

See us as your skincare home.

We combine cosmetic, surgical, and medical dermatology treatments in one place—often in the same consult—to give you the most coordinated, personalized care possible.

Understand your skin health as a part of your overall wellness.

Your skin is just one part of your big-picture health. We address skin issues in that context and incorporate natural treatments where possible.

Get the attention and time you deserve.

Our Clara Consult is the antidote to the typical “fly by” dermatologist appointment. We take the time to listen to your concerns, strategize with you about treatment options, and create a realistic plan designed to get the results you want.

Look and feel like the best version of yourself.

We believe cosmetic treatments should enhance your natural beauty, not make you look like someone else.

Count on transparent interactions with us.

We operate as a direct-care practice with easy online booking so you’ll never get a surprise bill or wait weeks to see a doctor.

Direct Care makes it possible for us to:

  • Treat all patients who seek services from us, regardless of their insurance status
  • Give you our focused, un-rushed attention based on your skin health needs, not layers of insurance restrictions
  • Keep our pricing predictable, and make sure you know exactly what your bill will look like—no surprises.
What is Direct Care?

We founded Clara Dermatology as a direct care (self-pay) practice. That means we don’t bill insurance companies for our services.

Our transparent pricing means no unexpected charges, confusing language, or complex insurance hoops to jump through.

Payment for services, treatments, and products are due at the end of each visit. We provide a coded medical receipt (superbill), making it easy for you to submit for reimbursement or use your HSA.

Meet Dr. Hooten

Board-Certified Dermatologist, Co-Founder

Dr. Hooten is a board-certified dermatologist and co-founder of Clara Dermatology. She loves treating all ages and types of skin, and values long-term relationships with her patients. Skin has been her passion since she was little, when she used to concoct homemade face masks with her mom. Today, she brings passion and attention to detail to her practice and takes a holistic approach to helping people achieve their best skin.

Dr. Hooten holds degrees from the University of Michigan and Wayne State University, where she served as Chief Resident and graduated with high distinction. She completed her Dermatology Residency and Fellowship in Medical Dermatology at Duke University, serving as Educational Chief Resident and completing a laser-specialty elective at Washington Institute of Dermatologic Laser Surgery and a special concentration for Leaders in Medicine.

Dr. Hooten has authored journal articles on a wide range of dermatology topics including skin cancers, immunosuppression, autoimmune diseases, special uses of Botox, integrative dermatology, acne and rosacea.


Ask Dr. Hooten

What’s your favorite treatment?
Microneedling + PRP—it’s a mildly invasive procedure with little downtime and improves skin texture, color and boosts collagen. PRP can also help with hair loss. I think of it as skin brightening, maintenance, and rejuvenation all in one!

What’s your favorite product?
Do I have to choose just one? I’d say Deep Sleep because it is a powerhouse of antioxidants, growth factors and peptides to optimize and renew skin overnight.

Dr. Joanna Hooten
Dr. Rebecca Bialas

Meet Dr. Bialas

Board-Certified Dermatologist, Co-Founder

Dr. Bialas is a board-certified dermatologist and co-founder of Clara Dermatology. As a highly visual person, she finds dermatology to be the perfect mix of science and art. She’s obsessed with all things skin because she believes it’s the most interesting organ in the body: it can tell us what’s happening with other systems, and there are always new discoveries about what the skin does to protect us, from immunity to the microbiome.

Dr. Bialas holds degrees from UNC-Chapel Hill and UNC-CH School of Medicine. She earned a Masters of Public Health from UNC Gillings School of Public Health and completed her Dermatology Residency at Duke University, where she served as Chief Resident. She also completed a laser-specialty elective at Washington Institute of Dermatologic Laser Surgery and is an accomplished laser surgeon.

Dr. Bialas has authored numerous articles in medical journals and frequently teaches and speaks for residents, physicians, and community groups. She is especially interested in pigmented lesions, the use of laser and light-based devices, cutaneous oncology, and procedural dermatology.


Ask Dr. Bialas

What’s your favorite treatment?
Our lasers – pulsed dye, pigment and resurfacing lasers. The results are so impressive, patients are so happy, and the electromagnetic spectrum is so interesting!

What’s your favorite product?
Clean Sweep Daily Clarifying Pads – my daily morning exfoliation, they tingle in the best way!

Ready to get started?

Most Recent Posts

Laser resurfacing is a skincare treatment using laser energy to improve the texture and tone of the skin (for wrinkles, scarring, etc).
The CLARA Everyday Facial is our way of taking a personalized approach to your skin’s needs and customizing a revitalizing, purifying and relaxing treatment.
A chemical peel is a process of applying a chemical solution to your skin to address your concerns and to improve the appearance of your skin.

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